Why is it essential to use event tags for tracking in Google Analytics?

Using event tags for tracking in Google Analytics is essential because they allow you to gather additional data beyond just page views. In today's digital landscape, understanding user interactions with your website is crucial for optimizing the user experience and measuring the effectiveness of your marketing efforts. By implementing event tags, you can track specific actions that users take, such as clicks on buttons, video views, form submissions, and other interactions that provide insights into user behavior.

This additional data gives a more comprehensive view of how users are engaging with your content, enabling more informed decisions regarding website improvements and marketing strategies. While knowing the demographics of visitors, improving load times, and preventing tracking errors are relevant aspects of web analytics, they do not capture the full spectrum of user interactions that event tracking provides. Therefore, the ability to collect a wider range of actionable data through event tags is what sets them apart as an essential tool in Google Analytics.