Which type of Google Analytics event is triggered when users watch a video?

The event that is triggered when users watch a video is classified as a custom event. Custom events in Google Analytics 4 are designed to track specific interactions that are not automatically captured by default events. When it comes to video engagement, it typically involves user actions and interactions that need specific tracking parameters to be set up, such as play, pause, and completion of the video.

By defining a custom event for video interactions, businesses can gain insights into how users interact with video content, such as the duration of viewing, the number of times the video was watched, and how these interactions correlate with user behaviors or conversions on the website. This data can then inform marketing and content strategies, tailoring them to better meet audience preferences and improve user engagement.

While engagement events also track user interaction, they are utilized for a broader scope and may not encompass the detailed tracking that custom events can facilitate for specific actions like video watching.