Which reporting feature in GA4 allows businesses to visualize user journey data?

The Path Analysis feature in Google Analytics 4 provides businesses the ability to visualize user journey data effectively. This tool allows users to see the paths visitors take through their website or app, helping to illustrate how users navigate between different pages or events. By presenting the data in a graphical format, businesses can easily identify common pathways, drop-off points, and successful user flows, which can inform strategies for optimizing user experience and improving conversions.

On the other hand, the Real-time Report focuses on immediate user interactions and activity occurring on the site or app at any given moment. While this information is valuable, it does not provide a comprehensive visualization of journey data over time. The Audience Overview report offers insights into the demographic and behavioral characteristics of users but does not display user paths or journeys. Finally, the Attribution Report provides insights into how traffic sources contribute to conversions, focusing on credit allocation rather than the actual paths taken by users. Therefore, for visualizing the user journey, Path Analysis is the most suitable feature.