Which report would you use to analyze how campaigns would be evaluated under first-click attribution?

The appropriate report to analyze how campaigns would be evaluated under first-click attribution is the model comparison report. This report allows users to compare different attribution models, including first-click attribution, to see how each model affects the credit assigned to various marketing efforts. By utilizing the model comparison report, analysts can gain insights into how each model influences their understanding of customer interactions with campaigns and how these interactions unfold along the customer journey.

With the model comparison report, you can see the differences in conversion data when applying the first-click attribution model versus others. This is vital for understanding which channels are most effective in attracting initial engagement from users. The report provides a clear visual representation of the impact each model has, assisting marketers in making informed decisions about budget allocation and campaign effectiveness.

Other reports have different focuses. The resource report primarily details the performance of content and media resources, the attribution overview report gives a generalized view of attribution across all models, and the user engagement report concentrates on how users are interacting with your website or app without delving deep into attribution models. Thus, while these reports provide valuable data, they do not specifically focus on the nuanced analysis of first-click attribution as effectively as the model comparison report does.