Which report would you use to compare user behavior across various segments like device type or acquisition channel?

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The comparison report is specifically designed to allow users to analyze and compare user behavior across different segments, such as device types or acquisition channels. This type of report enables you to set up comparisons within your data, making it straightforward to identify differences in how various segments interact with your website or app. This can lead to insightful findings that inform marketing strategies and user experience enhancements.

The custom report is more flexible but lacks the direct comparative functionality that the comparison report offers. It’s more about pulling specific data points rather than juxtaposing different segments. The segments report provides insights into how distinct user groups behave; however, it does not explicitly focus on comparison at the level that the comparison report does. Lastly, the multi-channel funnel report emphasizes the various paths users take to conversion and the channels involved, rather than a side-by-side behavioral comparison of specific segments. Therefore, the comparison report is the most suited option for evaluating user behavior across defined segments effectively.

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