Which report would help you compare how first-click attribution values channels and campaigns?

The model comparison report is specifically designed to analyze how different attribution models, including first-click attribution, value channels and campaigns. This report allows you to visualize and compare the performance metrics associated with various models, providing insights into how different channels contribute to conversions based on the selected attribution method.

By using the model comparison report, you can gain a deeper understanding of how the first-click attribution model assigns credit to channels and campaigns based on the initial interaction rather than subsequent interactions. This insight is crucial for evaluating the effectiveness of various marketing strategies and informing future campaign planning.

In contrast, other options like event analysis primarily focus on monitoring user interactions with specific events and may not provide the broader attribution model comparisons needed to understand first-click values. Traffic overview offers insights into overall site traffic but lacks the granularity needed for attribution analysis. Campaign performance reports detail metrics for specific campaigns but do not facilitate direct comparisons across different attribution models.