Which platform should you connect with Google Analytics to gain insights into organic search queries?

Connecting Google Analytics with Search Console is essential for gaining insights into organic search queries. Search Console provides valuable data about the performance of your website in Google search results, including details on search queries that lead users to your site, impressions, clicks, and the average position of your pages in search results. By integrating Search Console with Google Analytics, you can access this data directly within the GA4 interface, allowing for a more comprehensive analysis of how your site's organic search performance aligns with user behavior on your website.

The other platforms mentioned serve different purposes. For instance, Bing Webmaster Tools pertains specifically to Bing search results, not Google, making it less relevant for gaining insights into Google's organic search queries. Google Ads focuses on paid search campaigns, offering insights relevant to paid traffic but not organic search. SEO Monitor is a tool for tracking SEO performance but does not directly provide data to Google Analytics like Search Console does. Hence, for analyzing organic search queries specifically, the integration with Search Console is the optimal choice.