Which platform should be connected to Google Analytics to conduct tests on specific audiences through variants of web pages?

Prepare for the Google Analytics 4 Certification Exam. Utilize flashcards and multiple choice questions, with hints and explanations for each. Get exam ready!

The correct choice is Google Optimize because it is specifically designed for running experiments on websites. By integrating Google Optimize with Google Analytics, you can create A/B tests, multivariate tests, and other experiments that allow you to serve different variants of web pages to specific audiences. This capability helps in determining which version of a page performs better regarding user engagement or conversion rates.

Additionally, the integration allows performance metrics and user behavior data from Google Analytics to inform the decisions made based on the outcomes of these tests. This connection between the two platforms ensures that you can analyze the results effectively and gain insights into the user experience.

Other platforms listed do not serve the same purpose. Google Ads focuses on advertising campaigns and does not facilitate A/B testing of web pages. Google Tag Manager is primarily used for managing tracking codes and tags and does not involve experimentation. Google Data Studio is a data visualization tool that helps in reporting and data analysis but does not have the capability for running web experiments.

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