Which platform can be connected with Google Analytics to gain insights into organic search queries?

The ability to connect Google Analytics with specific platforms is crucial for gaining deeper insights into user behavior and performance. The correct choice, Search Console, provides valuable data on organic search queries, including the keywords that lead users to a website. By linking Google Analytics with Search Console, users can analyze metrics such as impressions, clicks, and the average position of their site in search results, which helps in understanding how well their content is performing in terms of organic search visibility.

This integration allows users to not only track website traffic but also to gain information about how their content is discovered through search engines. Such insights can be leveraged to optimize content and improve SEO strategies.

In contrast, while AdWords (now known as Google Ads) provides data related to paid search campaigns, it does not offer insights specifically about organic search queries. YouTube Analytics is focused on video performance and viewer engagement on YouTube, which is distinct from web traffic analysis. Tag Manager is a tool that manages JavaScript and HTML tags but does not directly provide insights into search queries.