Which platform allows you to test different versions of web pages with specific audiences in conjunction with Google Analytics?

Testing different versions of web pages with specific audiences is effectively accomplished using Google Optimize. This platform is designed for A/B testing, multivariate testing, and personalization, enabling marketers to experiment with various web page layouts and content to determine what resonates best with users.

When integrated with Google Analytics, Google Optimize allows for detailed analysis of the impact of different variations on user behavior and conversion rates. The insights gained from these tests can provide actionable data that helps to enhance user experience and improve site performance. This synergy between Google Optimize and Google Analytics makes it particularly powerful for data-driven decision-making.

Google Ads focuses primarily on advertising campaigns and managing pay-per-click campaigns, while Google Search Console is more about search performance statistics and managing website presence in Google search results. Google Data Studio, on the other hand, is a data visualization tool that helps in reporting and dashboard creation but does not have the functionality for webpage testing or audience segmentation like Google Optimize does.