Which option would you select to set up a new event to trigger when visitors land on a particular page in Google Analytics?

To set up a new event in Google Analytics 4 that triggers when visitors land on a particular page, selecting the option to create an event is the appropriate choice. This option allows users to define a specific condition or circumstance under which the event should be logged—such as a landing page view. By creating a new event, you can customize the parameters based on the URL or other characteristics of the page, enabling you to capture specific user interactions that are crucial for analysis.

Creating an event is particularly important in GA4, as it emphasizes event-driven data collection, allowing more flexibility in tracking user behavior. This method helps marketers gain deeper insights into how visitors engage with the site right when they arrive, enabling more effective decision-making based on their preferences and behaviors on landing pages.

The other options focus on different functionalities: modifying an event adjusts existing events rather than creating new ones, setting up a new tag is related to configuring tracking codes or scripts rather than creating specific events within GA4, and adding a conversion is about marking existing events as conversions rather than setting up new tracking configurations.