Which of the following features allows you to connect individual customers' behavior across various interactions on different platforms and devices?

Prepare for the Google Analytics 4 Certification Exam. Utilize flashcards and multiple choice questions, with hints and explanations for each. Get exam ready!

The feature that allows you to connect individual customers' behavior across various interactions on different platforms and devices is User-ID. The User-ID feature enables tracking unique user behavior by assigning a unique identifier to each user. This identifier remains consistent across multiple sessions and devices, facilitating a comprehensive view of user behavior. By utilizing User-ID, businesses can better understand the full customer journey, which includes interactions on both web and mobile platforms, thus improving targeting and personalization efforts.

Event tracking, while important for monitoring specific actions or behaviors within your site or app, does not inherently provide a way to correlate these actions across different devices or platforms associated with a single user. In-page analytics focuses primarily on how users interact with the content on a page, offering insights into user engagement but lacking cross-device tracking capabilities. Enhanced eCommerce provides advanced tracking for online shopping behavior but still does not extend to user identification across different devices and interactions as effectively as User-ID does.

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