Which feature allows you to collect and send events directly to Google Analytics servers from your point-of-sale system?

The Measurement Protocol is specifically designed to collect and send data, including events, directly to Google Analytics servers from virtually any connected device or platform, including a point-of-sale system. This feature allows businesses to create and send tracking hits from their systems to Google Analytics, enabling them to gather data on user interactions that may not occur on their website or app.

By using the Measurement Protocol, developers can construct HTTP requests that specify the event data they want to send. This could include transaction information, user engagement metrics, or other significant data points that a POS system would generate. This flexibility makes it a powerful tool for businesses wanting to have a comprehensive view of their customer interactions across multiple platforms.

Other options serve different purposes: Custom Metrics are used to define specific data points you want to measure beyond standard metrics; Data Import allows you to upload additional data to enhance your Google Analytics reports but is not for sending live event data; Tag Manager is a tool for managing and deploying marketing tags on your website but does not directly send data from systems like a POS.