Which feature allows control over the duration for which user-level and event-level data is stored by Google Analytics?

The feature that allows control over the duration for which user-level and event-level data is stored by Google Analytics is the data retention period. In Google Analytics 4, the data retention settings enable administrators to specify how long they want to retain certain types of data before it is automatically deleted. This is particularly important for businesses that need to comply with data privacy regulations and want to manage the lifespan of sensitive data.

Adjusting the data retention period allows organizations to balance their analytical needs while ensuring they adhere to privacy standards, thus helping to maintain user trust and comply with laws such as GDPR or CCPA. It is essential to tailor this retention period according to both the analytical requirements of the business and the privacy policies in effect.

Other options, while related to data management, do not specifically address the retention of user-level and event-level data. For instance, event duration settings pertain more to how long specific events are tracked during a session rather than the overall data retention policy. User data policy encompasses broader themes of data governance, and account privacy settings primarily focus on user permissions and data sharing rather than retention duration itself.