Which dimension would you analyze to determine traffic sources like "organic search" or "referral" for your website?

The correct choice is analyzing the default channel grouping dimension to determine traffic sources like "organic search" or "referral" for your website. This dimension categorizes incoming traffic into predefined channels, allowing you to easily understand how users are arriving at your site.

Default channel grouping organizes channels such as paid search, organic search, direct, social, and referral in a way that reflects common marketing categories. By examining this dimension, you gain insights into which channels are performing well, enabling you to make informed decisions about your marketing strategies and allocate resources appropriately.

While traffic sources can provide details about where your traffic is coming from, they are often too granular for high-level analysis. User segments focus on specific subsets of users based on attributes or behaviors, which does not specifically reveal traffic source categories. Campaign source is narrower and pertains specifically to traffic generated from marketing campaigns rather than providing a broad overview of all traffic channels. Therefore, default channel grouping is the most effective dimension for assessing the diverse origins of your website traffic.