Where in your Google Analytics 4 property would you manage linking a Google Ads account to see detailed marketing campaign data?

The correct answer is found in the Admin section of your Google Analytics 4 property. This is where you manage various configurations and settings for your GA4 property, including linking external accounts like Google Ads. When you link a Google Ads account, it allows you to import data from your marketing campaigns directly into GA4, enabling you to analyze the performance of your ads alongside your website or app data.

In Admin, you can navigate to the property settings to find options specifically for linking Google Ads. This integration is crucial for measuring the effectiveness of your advertising efforts, facilitating insights into user engagement after interacting with your campaigns.

In contrast, Data Streams primarily focus on setting up data collection from different sources. Reports are used for viewing and analyzing the data collected but do not provide options for account linking. The Explore section is for advanced data analysis and custom report creation, not for managing account settings or integrations. Understanding where to find these settings is essential for harnessing the full capabilities of Google Analytics 4 in conjunction with Google Ads.