Where in your Google Analytics 4 property can you manage product links like Google Ads?

In Google Analytics 4, the management of product links, such as linking to Google Ads, is done in the Admin section of your property. The Admin interface provides a range of administrative controls and settings, including the ability to connect various tools and platforms for better data integration and analysis.

When you navigate to the Admin area, you'll find options to manage integrations, modify data streams, set up user access, and manage product links. This is where you can link your Google Ads account to enable richer insights and tracking of advertising performance within Google Analytics.

The other options focus on different aspects of Google Analytics functionalities. The Reports section is primarily for viewing and analyzing your data through various reports. The Audience area is utilized for creating and managing audience segments based on user behavior and characteristics. Data Settings involve aspects like configuring how data is collected and processed but do not include direct links to products. Therefore, the Admin section is the focused area for managing product links like Google Ads.