Where in Google Analytics 4 can you manage your events, conversions, and audiences?

The management of events, conversions, and audiences in Google Analytics 4 is centralized within the Configure section. This area is designed specifically for users to set up and adjust various aspects of their tracking and analysis.

In Configure, you can define which events to track, mark certain events as conversions, and create or modify audiences based on user behavior. This organization helps streamline the setup and ongoing adjustments needed to effectively use GA4 for personalized analysis and reporting.

In contrast, the other options serve different purposes. The Analysis section is focused on more in-depth ad hoc analysis and exploration of data, while the Reports section provides access to predefined reporting templates and metrics but does not allow for modification of events or conversions. Data Studio is an external tool for visualizing data but does not manage events or audience settings within GA4 itself. Thus, the Configure section is the key place for managing these important tracking capabilities in GA4.