Where can you find the "Conversion paths" report in your Google Analytics 4 property?

The "Conversion paths" report can be found under the Advertising section in Google Analytics 4. This report is designed to provide insights into how different marketing channels interact with each other to drive conversions. In GA4, the Advertising section is dedicated to metrics and reports that relate to ads, campaigns, and other forms of marketing, making it the most suitable place to find information about how users convert through various paths.

In contrast, the User Explorer section is focused on individual user interactions and behavior, the Audience section is dedicated to understanding and segmenting the user base, and the Real-time section provides live data on current user activity on the website. None of these areas specifically address the analysis of conversion paths, which is why the Advertising section is the appropriate location for this report.