What would be an example of an event parameter for a video watched on your site?

Prepare for the Google Analytics 4 Certification Exam. Utilize flashcards and multiple choice questions, with hints and explanations for each. Get exam ready!

The name of a video watched is a good example of an event parameter because it provides specific context about the interaction users had with the video on your site. Event parameters are attributes that give more detail about the action being tracked—in this case, the viewing of a particular video. By including the name of the video, marketers and analysts can gain insights into which content resonates most with their audience, allowing them to make informed decisions about future video content and marketing strategies.

While the duration of the video is relevant, it typically relates to metrics rather than being an event parameter that identifies specific content. Number of likes could indicate viewer engagement but does not directly describe the event of watching a video. Viewer's age, although potentially useful for understanding demographics, does not pertain to the specific action of watching a video. Thus, selecting the name of the video offers precise detail that enhances the analysis of video performance.

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