What types of properties can export data to BigQuery for further analysis?

Prepare for the Google Analytics 4 Certification Exam. Utilize flashcards and multiple choice questions, with hints and explanations for each. Get exam ready!

The ability to export data to BigQuery for further analysis is primarily available for both standard and Analytics 360 properties within Google Analytics 4 (GA4). This functionality allows users to leverage the advanced data analysis capabilities of BigQuery by seamlessly integrating their analytics data.

Standard properties in GA4, which are generally available for all users at no cost, can utilize this feature without requiring any additional subscriptions. On the other hand, Analytics 360 properties, which are part of the paid version of Google Analytics, also benefit from this feature along with enhanced support and features designed for larger enterprises.

The distinction here is important; while both types of GA4 properties can export data to BigQuery, only the properties within the GA4 ecosystem (as opposed to Universal Analytics properties, which do not have this capability) can perform this action directly. This integration with BigQuery further enhances data handling and analysis capabilities, allowing businesses to gain deeper insights into their user behavior and engagement.

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