What type of user engagement can be tracked as an event when a user interacts with your website?

Video plays are a specific type of user engagement that can be tracked as an event when users interact with a website. By setting up the appropriate events in Google Analytics 4, you can monitor how users engage with video content, capturing valuable data on how often videos are played, how long they are watched, and whether users are completing the videos. This kind of tracking provides insights into user behavior and content effectiveness.

Other types of interactions, such as page views, are tracked automatically by Google Analytics and represent instances of a user loading a page on your website rather than user engagement with specific content. Bounce rates are calculated metrics that indicate the percentage of single-page sessions with no interaction, and session durations measure the total time a user spends on your site without reflecting specific interactions. Although these metrics are important for understanding user activity, they do not represent a direct user engagement action like video plays do.