What type of model does Google Analytics 4 use to help predict future user actions?

Google Analytics 4 utilizes a predictive analytics model to forecast future user actions. This model leverages machine learning algorithms that analyze historical data to identify patterns and trends. By examining user behavior and engagement, GA4 can make informed predictions about how current users might interact with your website or app in the future.

This approach allows businesses to anticipate user needs, improve user experience, and optimize marketing strategies based on these predictions. Predictive analytics provide actionable insights that can help in decision-making processes, such as targeting ads to users who are most likely to convert or re-engage with lapsed customers.