What type of event indicates the completion of a specific action that a business values, like a sale or sign-up?

The concept of a conversion event in Google Analytics 4 refers specifically to an event that signifies the successful completion of a key business action. These actions are often aligned with the organization's goals, such as making a purchase, signing up for a newsletter, or completing a registration. By focusing on conversion events, businesses can track and analyze those critical moments when users take steps that contribute to overall success and growth.

In GA4, conversion events are essential for determining the effectiveness of marketing strategies and assessing user engagement related to these valued actions. By monitoring conversions, businesses can gain insights into customer behavior, optimize their funnels, and ultimately increase their return on investment.

Other types of events, such as user interaction events, engagement events, or action events, do not specifically signify these completed actions that hold particular value for the business. While they may reflect user activities, they lack the focus on crucial outcomes that conversion events represent.