What type of analysis can Google Analytics 4 perform to help predict user behavior?

The correct answer is predictive analytics because Google Analytics 4 includes advanced features that utilize machine learning to forecast future user behavior based on historical data. This type of analysis goes beyond merely reflecting past performance; it actively anticipates what users might do next, thereby providing valuable insights for marketers and businesses. Predictive analytics in GA4 can help identify which users are likely to convert or churn, allowing companies to tailor their strategies accordingly.

Other types of analysis, such as regression and correlational analysis, typically focus on relationships between variables rather than forecasting future outcomes. Descriptive analytics primarily aims to summarize past data and trends, which, while useful for understanding what has happened, does not inherently provide predictions about future user behavior. Thus, the unique capability of GA4 to utilize predictive analytics sets it apart in helping businesses strategize based on anticipated user actions.