What tool in Google Analytics helps visualize user paths through your website?

Prepare for the Google Analytics 4 Certification Exam. Utilize flashcards and multiple choice questions, with hints and explanations for each. Get exam ready!

Path Analysis is the tool in Google Analytics that helps visualize user paths through your website. This feature allows you to understand the sequences of events or interactions users take while navigating through your site, enabling insights into common paths, drop-off points, and the overall flow of user journeys. By visualizing this data, you can identify trends and optimize navigation to improve the user experience and increase conversions.

User Explorer, while useful for viewing individual user interactions, does not provide an overall visualization of paths. Event Tracking is focused more on tracking specific events rather than user flow. Conversion reports concentrate on measuring the success of specific goals and conversions rather than detailing the paths leading to those events. Hence, Path Analysis is specifically designed to give a comprehensive view of user behavior on the website.

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