What kind of streams would you create if setting up a Google Analytics account for a business with both website and mobile app platforms?

The ideal setup for a Google Analytics account for a business that operates both a website and a mobile app would involve creating one web data stream and one app data stream. This configuration allows you to track user interactions separately for each platform while still maintaining a cohesive view of user behavior across both.

Having distinct data streams for the web and the app enables businesses to analyze performance metrics relevant to each environment, as user engagement can differ significantly between websites and mobile applications. This separation ensures that the data collected is specific and can be analyzed in ways that are pertinent to the specific medium.

Creating just one data stream that combines all platforms might reduce the granularity of the insights, making it harder to differentiate between user behavior on the website versus the mobile app. This could lead to a misunderstanding of how each platform performs individually and how users interact with them. In contrast, implementing a structure with both a web data stream and an app data stream allows for more tailored analysis and reporting, better informing marketing and development strategies for each platform.