What is the time frame for consideration of user activity in the Realtime report?

The Realtime report in Google Analytics 4 provides insights into user activity occurring in the last 30 minutes. This short, actionable time frame allows analysts and marketers to quickly assess how users are interacting with their websites or apps in real-time. It is particularly useful for monitoring the immediate effect of campaigns, promotions, or content releases. Utilizing a 30-minute window helps teams make timely adjustments based on current user engagement trends and behaviors.

The other options do not align with how Realtime data is presented in GA4. A 10-minute window would be too limited for comprehensive analysis, while an hour or 12-hour frame would shift into the territory of standard reporting rather than immediate, real-time insights.