What is the purpose of creating audiences in Google Analytics?

Creating audiences in Google Analytics serves the fundamental purpose of segmenting users for targeted marketing. This functionality allows marketers and analysts to define specific groups of users based on various criteria, such as demographics, behavior, interactions, and custom attributes. By segmenting users into distinct audiences, businesses can tailor marketing campaigns, ads, and content strategies to engage different segments effectively.

This targeted approach enhances the relevance of marketing efforts, leading to potentially higher conversion rates, and provides insights into user behavior. When audiences are defined, they can be utilized across various platforms, including Google Ads, which facilitates targeted advertising campaigns aimed at these specific groups.

The other choices do not align with the primary purpose of audience creation. Storing user data is a general data management function not exclusive to audience segmentation. Analyzing financial transactions pertains more to eCommerce tracking and reporting, while measuring website speed focuses on performance metrics rather than user segmentation. Each of these functions serves a different analytic purpose but does not capture the core intent behind audience creation in Google Analytics.