What is the primary purpose of integrating Google Search Console with Google Analytics?

The primary purpose of integrating Google Search Console with Google Analytics is to gain insights into organic search performance. This integration allows you to view how your website is performing in search results, including metrics such as organic search traffic, click-through rates (CTR), and the keywords that drive traffic to your site.

By combining the data from both tools, you can analyze how organic search activities influence your overall website performance, understand user behavior on your site after they arrive from search results, and identify opportunities for optimizing your SEO strategy. This insight is invaluable for improving visibility in search engines and enhancing site effectiveness.

The other choices do not align with the primary functionality of this integration, as they focus on aspects like social media metrics, paid advertising, and email marketing, which are handled through different metrics and analytics tools.