What is the primary purpose of using events in Google Analytics 4?

Events in Google Analytics 4 serve a fundamental role in tracking specific user interactions within a website or app. By capturing detailed data on actions such as clicks, form submissions, video views, and file downloads, events allow businesses to measure engagement and understand how users are interacting with their content.

This event-driven measurement model provides a more flexible approach compared to previous versions of Google Analytics, enabling businesses to tailor the analytics framework to meet their specific goals. Instead of relying solely on page views, GA4 emphasizes the significance of user behavior and interactions, making it invaluable for deriving actionable insights about user engagement and improving overall user experience.

While demographic information, website performance analysis, and report generation are important aspects of Google Analytics, they do not encapsulate the primary purpose of events, which is to specifically track and measure the nuances of user interactions.