What is the hierarchical structure of a Google Analytics account?

The hierarchical structure of a Google Analytics account is represented as Account > Property > Data Stream. This structure is integral to how data is organized within Google Analytics 4.

At the top level is the Account, which serves as the primary container for all data and settings related to your analytics. Each Account can have multiple Properties, which represent individual websites, applications, or products for which analytics data is collected.

Within each Property, Data Streams are created to collect data from specific sources, such as web data streams or app data streams. This allows for flexibility in managing and categorizing data depending on the distinct platforms or channels being analyzed.

Understanding this hierarchy is crucial for effectively administering your Google Analytics setup, as it impacts how you define and view your data. This structure also plays a fundamental role in how you configure tracking and how data flows through the system.