What is the first implementation step needed to gather insights for your website through Google Analytics?

The first implementation step needed to gather insights for your website through Google Analytics is to install the Analytics Tag. This tag is a small piece of JavaScript code that you place on your website, and it enables data collection from your site to Google Analytics. By installing this tag, you initiate the process of tracking user interactions, sessions, and other important metrics that will ultimately provide insights into how visitors engage with your website.

Once the Analytics Tag is in place, the platform can begin collecting data almost immediately. Other implementation steps, such as setting up a data stream, adding a property ID, and connecting a Google Ads account, are important additions that enhance data collection and analysis, but the initial gathering of insights starts with the installation of the tag itself. This foundational step ensures that all subsequent configurations have the capability to capture and report data effectively.