What is the correct hierarchy of a Google Analytics account?

The correct hierarchy of a Google Analytics account is structured as follows: Account > Property > Data stream. In this hierarchy, the account serves as the highest level of organization for your analytics data, where you can manage user permissions and settings for multiple properties.

A property represents a specific website, mobile application, or digital asset for which data is collected. Each property can track distinct user interactions and sessions. Within a property, you can have one or more data streams, which are the actual sources of data that are sent to Google Analytics. Data streams are categorized into web streams and app streams (for iOS or Android apps).

This structured hierarchy allows for efficient organization and analysis of data. It enables users to manage their overall account with various properties and control the data collection from specific data streams within those properties effectively. Understanding this hierarchy is crucial for setting up and interpreting data correctly in GA4.