What is required for setting up a new Google Analytics 4 property?

To set up a new Google Analytics 4 property, a Google account is essential. This is because a Google account serves as the foundational access point for Google’s suite of services, including Google Analytics. Without a Google account, you cannot create or manage any properties within Google Analytics, as all interactions with the platform are tied to individual login credentials associated with a Google account.

Other elements like a Google Ads account, a linked Tag Manager account, or a Google Cloud Storage account may enhance your use of Google Analytics or contribute to data integration, but they are not mandatory to set up a new property. Specifically, while linking to a Google Ads account can improve advertising performance tracking and Tag Manager can help manage tags without direct code editing, these components are optional during the initial property setup within Google Analytics 4.