What happens when you leave the enhanced measurement setting enabled during the setup of a web data stream in Google Analytics?

Leaving the enhanced measurement setting enabled during the setup of a web data stream in Google Analytics allows for the automatic collection of additional events from your website without requiring any changes to your website's code. This feature is particularly useful as it captures interactions such as scrolls, outbound clicks, site search, and video engagement by default. By leveraging this capability, you can gain deeper insights into user behavior while minimizing the need for manual configurations, thereby streamlining your analytics process.

The feature is designed to save time and effort, particularly for users who may not have the technical skills to implement custom event tracking. It allows marketers and analysts to focus on interpreting the data instead of spending extensive time setting up tracking for basic interactions. Enhanced measurement provides valuable insights out of the box, creating a more robust data stream to analyze user engagement on the website.