What happens to data for excluded events if Ads Personalization is enabled for your property?

When Ads Personalization is enabled for your property, excluded events are still collected but are restricted in their usage. Specifically, these events will only be used for measurement purposes, such as tracking how the excluded events perform over time without being utilized for personalized ad targeting. This allows for richer insights into general user behavior without impacting advertising effectiveness.

The process ensures compliance with user privacy and regulatory considerations while still allowing businesses to maintain an understanding of overall engagement and performance metrics associated with those events. This is crucial for analyzing the comprehensive picture of user interactions, even for events that are not tied to direct ad personalization.