What feature in Google Analytics allows you to set how long event-level and user-level data is retained?

The feature that allows you to set how long event-level and user-level data is retained in Google Analytics is called the data retention period. This setting enables you to define the duration for which your data will be stored before it is automatically deleted. By configuring the data retention period, users can manage their data in accordance with their specific needs and compliance requirements.

Understanding data retention is critical for businesses, especially in relation to privacy policies and data regulations. It ensures that historical data is available for analysis while also adhering to data privacy standards by limiting the timeframe in which user-specific information is kept.

The other options do not represent the correct terminology used in Google Analytics. Data preservation, event lifespan configuration, and retention control feature are not recognized terms for the specific capability of managing how long data is retained in GA4. Thus, the concept of data retention period is essential for effective data management in Google Analytics 4.