What feature allows you to easily track the success of website engagement campaigns?

The feature that allows you to easily track the success of website engagement campaigns focuses on defining specific user actions that are valuable to your business. Goals and conversions in Google Analytics 4 enable you to identify and measure these key actions, such as sign-ups, purchases, or specific events that represent a successful engagement.

By setting up goals and conversions, you can analyze data to see how well your campaigns drive the desired user behaviors and overall engagement. This makes it possible to assess the effectiveness of your marketing efforts, optimizing them based on tangible results.

While the other options play important roles in tracking and analyzing website performance, they do not specifically target the tracking of successful outcomes from engagement campaigns in the same way that goals and conversions do. For instance, the Campaign Link Builder helps in creating tracked URLs for campaigns, and engagement metrics provide data on user interactions but lack the specific framework for measuring success against predefined business objectives. Dynamic remarketing displays ads to users based on their past interactions but isn't strictly about tracking engagement itself.