What exploration technique allows visualization of user steps towards a conversion?

Funnel exploration is designed specifically to visualize the series of steps that users take leading up to a conversion event. This technique allows stakeholders to identify where users drop off or succeed in completing specific goals, such as making a purchase or signing up for a newsletter. By setting up funnels, you can track the progression of users through defined stages, which helps to highlight obstacles or areas that may need optimization.

Funnel exploration is particularly valuable for understanding user behavior in relation to specific conversion paths. It provides a clear representation of conversions and the performance of each step in the funnel, allowing for data-driven decisions to enhance user experience and improve conversion rates.

In contrast, other techniques, while useful, do not focus specifically on mapping out the trajectory towards a conversion. Segment comparison looks at different groups of users in relation to various metrics but does not visualize the steps they take towards a specific goal. User explorer offers an in-depth look at individual user behavior but does not aggregate that data into a visual flow. Path analysis can show how users navigate through a website, but it may not delineate the specific sequence required to reach a conversion point as clearly as funnel exploration does.