What do you achieve by linking a Google Ads account to a Google Analytics property?

Linking a Google Ads account to a Google Analytics property allows for improved data tracking for marketing campaigns, which is critical for understanding customer behavior and optimizing advertising performance. Once linked, data flows seamlessly between the two platforms, enabling users to analyze how well ads are performing in driving traffic and conversions on the website. This integration provides insights such as user engagement with the website after clicking on ads, helping marketers refine their strategies and improve overall campaign effectiveness.

The enhanced visibility into user interactions allows for better decision-making based on real data, which can lead to more effective targeting and segmenting of audiences, thus increasing Return on Investment (ROI) for marketing efforts.

Other options, while they may have indirect benefits, do not directly address the main achievement of linking these accounts. For example, enhanced website experiences or reduced ad expenditures may be outcomes of improved data insights but are not direct results of the account linkage itself. Similarly, while linking can lead to increased traffic, it does not guarantee more visitors; rather, it enhances the ability to analyze and optimize existing traffic to achieve better results.