What can you use to report the relevant writer's name on each article page of a blog that features multiple writers?

Prepare for the Google Analytics 4 Certification Exam. Utilize flashcards and multiple choice questions, with hints and explanations for each. Get exam ready!

Using a custom dimension is the most appropriate way to report the relevant writer's name on each article page of a blog that features multiple writers. Custom dimensions in Google Analytics 4 allow you to collect and analyze additional data beyond the standard dimensions available. In this context, creating a custom dimension for the writer's name enables you to attribute article performance to individual authors, facilitating deeper insights into which writers contribute to engagement metrics and audience preferences.

By setting up a custom dimension specifically for the writer's name, you can consistently collect this information across multiple articles, allowing for detailed reporting and analysis. This approach enhances the ability to segment data based on writer performance, ultimately aiding in content strategy decisions.

In contrast, while page titles could provide the article’s title, they do not capture the relevant writer’s name specifically. User properties are meant for traits or characteristics that are associated with the user across sessions and are not suitable for reporting information that varies by specific page content like individual writer names. Event tags are useful for tracking specific interactions but also wouldn’t be suitable for reporting static attributes like the writer’s name across pages. Thus, utilizing custom dimensions is the most effective method for achieving the goal of identifying and reporting writer details in this scenario.

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