What can you do with your data when you export it to BigQuery from Google Analytics?

When you export data from Google Analytics to BigQuery, one of the primary advantages you gain is the ability to use SQL for querying your data. BigQuery is a powerful data warehouse solution that allows you to execute complex SQL queries on large datasets. This capability enhances your analytical power, enabling you to extract specific insights from your raw data that may not be readily available within the Google Analytics interface.

Using SQL, analysts can join datasets, perform aggregations, and filter data to tailor insights that meet their specific needs. This level of data manipulation is particularly beneficial for advanced analysis and reporting, allowing businesses to gain deeper insights into user behavior, campaign performance, and other critical metrics. Thus, the correct answer reflects the fundamental strength of BigQuery as a tool for data analysis and querying.