What can you do with the data exported to BigQuery from Google Analytics?

The ability to run queries and combine offline data is a significant benefit of exporting data from Google Analytics to BigQuery. When you export your Google Analytics data to BigQuery, you gain the capacity to use SQL to conduct complex queries and analyses, allowing for deep insights that go beyond the standard reporting options available in GA4.

Additionally, this integration enables you to merge your online analytics data with offline data sources, which can enhance your marketing strategy and data modeling. This capability is especially useful for businesses that collect data from various sources and desire a comprehensive view of user interactions across different platforms.

The other choices do not fully capture the potential of using BigQuery. Viewing only basic statistics is limiting compared to the detailed analysis possible through querying, while generating automatic reports is more aligned with GA4's built-in functionalities rather than the capabilities of BigQuery. Accessing real-time data analysis is also not a feature of BigQuery; it generally handles batch processes rather than real-time analytics. Thus, the correct focus is on the enhanced querying and data integration capabilities that BigQuery provides when working with Google Analytics data.