To filter data and create a new dataset for a specific audience in Analytics 360, which feature would be utilized?

Prepare for the Google Analytics 4 Certification Exam. Utilize flashcards and multiple choice questions, with hints and explanations for each. Get exam ready!

The correct choice is based on the functionality provided by subproperties in Analytics 360. Subproperties are used to create separate, distinct data streams under a main property, allowing analysts to customize data collection and reporting for specific audience segments. This is particularly useful for organizations that want to analyze data from particular sections of their website or applications without affecting the overall analytics of the main property.

By utilizing subproperties, businesses can handle extensive data in a more structured manner, focusing on the unique behaviors and interactions of targeted audiences. This makes it easier to tailor analytics to specific campaigns, user groups, or demographic segments.

The other options, while relevant in their own contexts, do not serve the same purpose. Views are primarily used for filtered representations of data for a single property, but they do not create new datasets. Segments are useful for analyzing subsets of users within reports but do not create new datasets or re-structure how data is collected. Filters, while relevant for restricting or modifying data as it is reported, do not create entirely new datasets like subproperties do.

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