To analyze events and users across a website and its iOS and Android apps, how should you set up your Google Analytics account?

Setting up your Google Analytics account with one property that includes one web data stream and two app data streams is the most effective approach for analyzing events and users across both a website and its iOS and Android apps.

By using one property, you can gain a unified view of user interactions across all platforms, allowing for more comprehensive analysis and reporting. This setup enables you to track user behavior seamlessly, as it aggregates data from all sources into a single reporting interface. You can easily analyze how users interact with your website and apps in tandem, understand user journeys, and measure engagement metrics across all platforms.

Having one property with separate data streams for the website and each app allows for tailored tracking parameters specific to each platform while still providing the overarching analysis needed. This reduces complexity and facilitates better management of the data.

In contrast, other options would create barriers to understanding user behavior comprehensively. For instance, having two properties for web and app tracking could lead to fragmented data that makes it difficult to analyze users' interactions across platforms. Similarly, only having a web data stream would eliminate any ability to track users on either mobile app, leading to incomplete insights. Lastly, setting up three separate properties for the web and each app would further complicate data management and