In which situation would the Engagement overview report be useful?

The Engagement overview report is particularly valuable when analyzing traffic on various pages of a website. This report provides insights into how users are interacting with different content, allowing you to evaluate engagement metrics such as page views, average engagement time, and the number of engaged sessions. Understanding these aspects can help identify which pages are performing well and which may need improvement to enhance user experience and content strategy.

In contrast, while tracking event conversions is important, this is typically more focused on specific interactions or actions taken by users rather than general page engagement. Monitoring ad performance generally requires other reports that focus on acquisition and traffic sources rather than engagement metrics. When it comes to measuring user retention, other reports specifically designed to assess user return behavior and lifecycle would be more appropriate than the Engagement overview. Thus, the best application of the Engagement overview report is in analyzing traffic across various pages.