In which scenario would you find the Engagement overview report useful in Google Analytics?

The Engagement overview report in Google Analytics 4 is particularly useful for understanding how users engage with your content, including which pages are generating the most interaction and traffic. This report provides insights into user behaviors such as the average engagement time, the number of engaged sessions, and how long users are staying on particular pages. By identifying which pages attract more engagement, businesses can optimize their content, improve user experiences, and tailor their marketing strategies accordingly.

While tracking ad campaign performance, identifying user demographics, and measuring conversion rates are all important aspects of digital analytics, those focuses fall outside the direct scope of the Engagement overview report. The report is specifically designed to give a holistic view of user engagement with content rather than focusing on campaign performance metrics or demographic details.