In Google Analytics 4, where can you manage events, conversions, and audiences?

In Google Analytics 4, managing events, conversions, and audiences is centralized under the Configure section. This area is specifically dedicated to settings and configurations that allow users to define how events are tracked, identify which events should be marked as conversions, and create or manage audiences based on user behaviour and attributes.

The Configure section provides a more streamlined and user-friendly interface to tailor analytics settings that align with a user’s measurement strategy. It emphasizes the customization of data collection and reporting, empowering users to optimize their Google Analytics setup based on specific business objectives.

The Reporting tab is focused on data analysis and visualization, providing insights from the collected data rather than management capabilities. The Admin section does allow for broader account settings and integration configurations but is not the dedicated area for event and audience management. Lastly, the Audience Insights section typically centers around analyzing audience data rather than managing it. Hence, the Configure section is the appropriate location to handle events, conversions, and audiences effectively.