In Google Analytics 4, what does "event count" represent?

In Google Analytics 4, "event count" represents the total instances of events triggered. This metric provides insights into how frequently specific interactions or actions occur on a website or app. Each time a user engages in a defined event—such as clicking a button, viewing a page, or completing a purchase—an event is recorded, and the event count increases accordingly. This allows analysts to gauge user engagement and interaction levels with various elements within the digital property.

Understanding event count is crucial for performance analysis, as it helps identify popular features or content and track user behavior. It gives a granular view of interactions that can inform marketing strategies and enhance user experiences. Other options, such as total number of users, number of conversions per user, or sessions initiated by users, do not specifically address the frequency of event occurrences, which makes "event count" a distinct and vital metric in GA4.